Digital is the new normal. From organisations to individuals, digital presence is now a matter of survival and existence. More than 15 billion people access Facebook daily. From such social networking sites to instant messaging apps such as WhatsApp, the entire world is going digital, fast and furious.
In India, even in rural areas, people have access to the internet through mobile phones. Hence it is only natural that internet penetration is making digital an indispensable reality. And as more and more people are introduced to the internet, mostly through mobile internet even children and teenagers are becoming netizens.
The digital reality is here to stay and business communities particularly have to be conscious of this fact, in order to stay relevant. Digital presence of a company is now not only critical but indispensable. If you are not on the net, you are nowhere. A dynamic website of your company, social media pages and other online promotions are the only way for survival.
However, according to Pramod K Maloo, founder Kreative Machinez, a digital hub for business promotions and marketing, in their haste to establish a strong digital presence, many end up in taking wrong decisions by opting for digital service providers with questionable intent. This is particularly true when one buys a domain for his/her company website.
“You should never, ever let a web developer buy a domain name for you. Even if he/she does so, they should be registering the domain name *in your name*. The only exception to this is when you've given them a business name. In that case, have someone from your company listed as the point of contact. At most, the developers might need to list themselves as the technical or administrative contact if they're on retainer-ship to provide those services long-term. But the domain itself should legally belong to you or to your company,” warned Maloo.